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A studio built to do one thing well.
Find the ad concepts your customers haven’t seen yet, and make them ready to run.
Illustration of how we work. You talk to the founder, not an account manager.
Hi, I’m João.
I founded NetNew because the best-funded ad accounts kept running out of the same thing: new ideas. Budgets were fine. Editors were fine. What ran dry was the supply of genuinely different reasons for a stranger to stop scrolling.
So NetNew does only that. You talk to the person who decides which concepts are worth your budget, not an account manager.
Meta finds the audience. We give it more reasons to care.
The mark
Our symbol comes from the plan of Brasília. Lucio Costa, who drew the city, said it began with the simplest gesture of claiming a place: two axes crossing at right angles, one of them curved to follow the land. We keep that gesture. Every concept we make marks new ground.
Built for brands that test a lot and run out of new ideas.
A good fit
- US direct-to-consumer brands advertising on Facebook and Instagram
- Founder-led teams and small marketing teams
- Brands that launch new ads every week
- Teams with a media buyer, in-house or agency
Not a fit
- Global brands with an in-house creative department
- Brands looking for someone to run their ads
- Anyone who wants fake reviews or invented claims
Sound like your team? Fifteen minutes is enough to know if we’re a fit.
Book a concept countSee how many real concepts your ads add up to.
Before the call, we count the concepts behind your active Meta ads from the public Ad Library. On the call, you see exactly where the gaps are. Then you decide.
- 01You send your brand site.
- 02We count your ads before the call.
- 03Fifteen minutes. Your gaps, on screen.