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From your reviews to ready-to-run ads.
A concept studio, not an agency retainer. Every idea we make is traced back to something your customers actually said. Watch one get built.
“I work nights in the ER. At 3 a.m. the vending machine is my only option, so I keep a tub in my locker. Tastes like dessert and I’m back on the floor in ten minutes.”
- Who
- Why they buy
- World
Four steps. No mystery.
You approve ideas before anything is produced, and you read results by idea after it runs.
Week 0 · Research
We read everything first.
Your reviews, including the one- to three-star ones. Your competitors’ worst reviews. Every ad you’re running, mapped by concept.
Out: your concept count
Week 1 · Concept Map
You pick 25 of 40.
Forty concept cards, scored on evidence and on distance from what you already run. You approve ideas, not files. Nothing is produced until you pick.
Out: 40 cards, 25 approved
Weeks 1–4 · Production
Weekly batches, ready to upload.
Six to seven finished concepts a week, sized for Feed and Reels, named by concept, each with its Concept Sheet. One round of adjustments, in one list.
Out: 25 ads · 25 sheets
Day 14 · The read
Results by concept.
We read what each idea did, not each file. Winners get new executions the next month. Every concept stays in a library you own.
Out: winners to scale
Start with the count. It shows where your account stands before you commit to anything.
Book a concept countChange the hook, or change the idea.
A variation changes the hook, color, voice or edit. It can make a good ad better, but it still talks to the same person for the same reason. A concept changes who the ad is for, why they buy, or the world they see. That’s what reaches new buyers.
- Who
- Remote workers
- Why they buy
- An afternoon lift without leaving the desk
- World · first 2s
- Laptop, kitchen table, 3:02 p.m.
Tuesday · Work from home
3:02PM
It’s 3:02. Your next call is at 3:15.
LINECOLD BREW
7:41 AM · School run
One hand for the backpack. One for this.
LINECOLD BREW
Mile 212 · 4:18 PM
Gas-station coffee? Not on this trip.
LINECOLD BREW
coldline.coffee Spec brand, made to show the method. Not a client.
Estimate your concept variety.
Four questions about your active ads. You get a rough read now, and the real count on a 15-minute call.
AI speeds up the work. A person decides what runs.
Four rules every concept passes before it reaches your account.
No fake testimonials.
An AI person never speaks as your customer. Real voices come from real customers or real creators.
Your real product.
Label, logo, color and shape checked frame by frame before anything leaves the studio.
Only claims you approved.
Nothing about weight, cures or before-and-after unless your legal team signed it.
Deadlines are sacred.
Batches land on the day we promised. If anything might slip, you hear it from us first.
See how many real concepts your ads add up to.
Before the call, we count the concepts behind your active Meta ads from the public Ad Library. On the call, you see exactly where the gaps are. Then you decide.
- 01You send your brand site.
- 02We count your ads before the call.
- 03Fifteen minutes. Your gaps, on screen.