Before you book.

We make new ad concepts for US direct-to-consumer brands that advertise on Meta (Facebook and Instagram). Every month we research your customers, show you 40 concept cards, and produce the 25 you pick as finished, ready-to-run ads, each with a Concept Sheet.

A concept is a distinct combination of who the ad speaks to, why they would buy, and what they see in the first two seconds. A variation changes the hook, color, voice or edit inside the same concept. Variations polish an ad; concepts reach new buyers.

Meta’s ad system groups ads that look and say the same thing, so many near-identical ads compete for the same people. Since late August 2026, Ads Manager can also show an estimated Creative diversity rating (Low, Medium or High) for each ad set. Genuinely different concepts are what move it.

Before the call, we count the concepts behind your active Meta ads from the public Ad Library. On the call, we walk you through the count and show you where the gaps are. If it makes sense to work together, we tell you which plan fits.

Plans are fixed-price and monthly, sized by how many concepts and videos you need. We quote on the call, once we have counted your account, so the plan fits what your ads actually need.

No. We make the concepts and the files. Your team or your agency runs the account and the media budget. Fourteen days after each batch goes live, we read the results with you, concept by concept.

AI helps us research and produce faster. A person picks every concept and checks every frame. Your product is always your real product, and an AI person never speaks as your customer.

You approve ideas before anything is produced: you see 40 concept cards and pick 25. The cards you don’t pick stay as reserves. After delivery you get one round of adjustments, in one list.

Your product photos and footage, brand assets, the list of claims you are allowed to make, and your target cost per purchase. We take it from there.

The first weekly batch of six to seven finished concepts lands in the first week after you approve the Concept Map.